Publish &Thrive

Class begins August 1, 2026

Learn to self-publish and build a dream life for yourself where you can write what you love, make money, and truly thrive.

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Learn to Self Publish

Write What You Love

Build Your Dream Life

Most indie authors spend years trying to figure this out on their own. Many never make it.

Most authors waste years piecing together advice from a hundred different places, making expensive mistakes that could have been avoided, and wondering why their books aren't selling the way they hoped. The information is out there, but without a clear foundation and a strategy that actually fits your path as a writer, it just adds to exhausting stress, overwhelm, and burnout.

You don't have to keep doing it that way. The sooner you get the right foundation in place, the sooner you're on your way to thriving as a successfully published author & building the life you've always dreamed of.

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What you'll walk away with:

Together, we'll map out a publishing strategy that's designed to work, built before your first book goes live, so you're not backtracking later.

A true understanding of the business side of writing, without the panic. Taxes, platforms, metadata, budgeting, and more. Every last scary bit is covered.

What you'll get is a roadmap built around you. A path to selling more books that doesn't come at the cost of your mental and emotional health.

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Let's do this together.

I'll be honest with you. There is a LOT to learn. Becoming a long-term success in this industry involves making a lot of decisions, learning how to run your own business, and oh yeah... actually writing books, publishing them, and figuring out how to get them into the hands of readers who will love them.

I've been on this journey for almost two decades, and I know what it takes to place yourself in the best position for success. I've sold over a million books along the way. In Publish & Thrive, I will teach you everything you need to know about running a successful writing business.

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“Sarra Cannon's advice to me has been instrumental in my success as an author. Taking her course truly changed my life.”

-Sawyer Bennett | New York Times Bestselling Author

30+ novels published

1 million+ books sold

$2 million+ in profit

thousands of alumni

Let's Get Started Building Your Dream Indie Author Career

6 Weeks / Weekly Q&A / Lifetime Access

I've taken everything I've learned over the past decade of self-publishing and put it into an easy-to-follow, six-week course that will walk you through the steps and strategies you need for success on your own self-publishing journey.

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What is Publish & Thrive All About?

This course is the result of hundreds of hours of work and nearly a decade of knowledge gained through self-publishing more than thirty novels. With more than a million books sold, I am truly passionate about the self-publishing path and the power it has to change lives and give you control as the author and creator, and I want nothing more than to share my knowledge and help you build your own dream life.

Over the course of these six weeks, you will join me on a path to learning all about self-publishing and what it takes to build a career that is not only sustainable but is also joyful.

6 Video Modules

Six modules that take you from the very first decision you'll make as an indie author all the way through to building a career that's sustainable for the long haul. Everything in between is covered too.

Weekly Live Q&As

Every week of the course includes a full two-hour live Q&A with me. Ask questions, get clarity on strategy, and connect with a community of authors on the same path. Most self-publishing courses give you little to no access to the instructor. In Publish & Thrive, I'm right there with you the whole way through. All sessions are recorded, so missing one is never a problem.

Lifetime Access & Content Updates

Once you're a member, you'll have access to all upgrades and bonuses I may publish in the future -- for free! You never have to sign up again.

Private Podcast Feed

For those of you who are pressed for time, you can now listen to each lesson on the Publish & Thrive Podcast!

Mastermind Matching

Having a group of fellow authors to run ideas by, go through strategies, and brainstorm your future path can be extremely helpful in your career. As a Publish & Thrive alumni, you'll be invited to join a mastermind group that will continue to meet long after the course ends.

Living Course Index

The index is going to become your new self-publishing BFF. It's one of the most powerful tools I've created and will allow you to look up any topic from the class and find answers to your questions in seconds. It is an awesome quick-reference tool you can come back to daily.

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Publish & Thrive Success Stories

“Publish & Thrive gave me the tools I needed to capture and retain my target audience. As a result, my sales have tripled in 3 months.”

Rae Vasquez

Debut Thriller Author

“Sarra's course is amazing -- she covers the basics, she covers the hard stuff, but she also covers mindset, and it's stuff I've never thought about before. She talks about feeling the joy of writing, of choosing your own version of success, of knowing where you want to go and how you're going to get there. This is a step-by-step comprehensive guide to publishing and marketing, and a roadmap to knowing where you want to go and how you're going to get there. She's kind and supportive and 2020 will be a completely different year for me, because of Sarra's course. If you're hesitating, don't!”

Gemma Perfect

Author of the Kingmaker Series

“Sarra Cannon's Publish & Thrive course is the most comprehensive course I've ever taken. Step by step, she covers everything from planning to publication to marketing strategy. She delivers each lesson with solid information and thoughtful care and encourages authors to work toward their goals from the foundation of their individual core values. P&T was exactly what I needed to renew my confidence and reclaim control of my writing career and publishing path.”

Regan Black

USA Today Best Selling Author

Here's What We'll Work Through Together in Publish & Thrive:

Before our course officially begins, you'll have some homework to do! As with all of my courses, I always begin by encouraging my students to take a deeper look inside at what they truly want to accomplish in their career and their lives.

In order to truly Publish & Thrive, you'll need to be willing to ask yourself some tough questions about what you really want. What does success mean to you? What are you willing to sacrifice (or not) to get there?

Before the course begins on August 1, we'll start with some journaling exercises that will get you in the right mindset for YOUR version of success. After all, this course is not just about how to make a bunch of money as fast as possible.

Publish & Thrive is about building the kind of success that lasts a lifetime...and enjoying it every step of the way.

But in order to reach success, you first need to define what that looks like in your life. Your pre-course homework is going to guide you to that definition and set you up to tackle this course--and your upcoming career--with a clear vision of what you want out of it.

This first module is worth the price of the entire course, alone. Once you understand these foundational elements of success, everything will become a lot clearer.

Successfully preparing to self-publish means thinking through your publishing strategy BEFORE you put your books out there, hiring editors to polish your work, taking the time to figure out what you truly want and how your ideal career looks and feels, making decisions about pen names, and more.

Module One is all about preparing for your own success in a way that will support you for years to come. This module and the topics covered here are going to help you avoid some of the biggest, most detrimental mistakes many indies make!

The main topics covered in this first module will be:

Successful Indie Author Mindset

Algorithms & How Vendors Work

Your Publishing Strategy

The Importance of Genre

Effective Cover Art

Series vs. Standalones

Using Pen Names

and more!

Trust me when I say that the information you'll learn right here in this first set of videos will make ALL of your marketing later down the line so much EASIER.

Module One is how you set yourself up for success right from the start of your career.

Now that you've started the foundation of your career and have made some of the big decisions, it's time to learn how to get your books published and in the hands of readers!

In Module Two, we'll be looking at the more technical side of publishing. This module will include detailed videos and discussion on the following:

Organizing Your Metadata
Keywords & Categories
Formatting Your Books
a walkthrough of all Vendors
Audiobooks
Serialized Fiction
and more!

In this new, expanded version of Publish & Thrive, I'll walk you through all the tech details that can seem so scary. This is where you start building your knowledge and confidence. This is where you really start believing that you CAN do this.

(And you absolutely can.)

In Module Three, we will take a closer look at the business side of writing. After all, deciding to self-publish means you are becoming an entrepreneur, as well as a writer! You'll be in charge of managing the business side of your career, which means learning about the following topics (and more):

Structuring Your Business
Taxes & Bank Accounts
Your Business Budget
Tracking Sales & Income
Protecting Your Work
Insurance for Indie Authors
For those of you who are not in the US, I'll have some resources available to help walk you through the process of setting up a business in your country. If I don't have those resources right away, just let me know and I'll find them for you as we go! We also have thousands of alumni, so you're likely to find someone from your country that can help guide you, too!

We all love and want to write, but for so many authors, these are the scary bits. Taxes, budget, mailing address laws, actually starting a business. It can be overwhelming. Let me help take the panic out of it and present the steps in a way that makes it clear and easy.

Marketing! By the time we get to Modules 4 and 5, you're going to see how all the work we did in Modules 1 and 2 come together to make your marketing that much easier.

In Module Four, I'll be showing you proven strategies to help you spread the word about your books and bring in new readers.

Our main topics this week will be:

Your Author Platform
Creating a Website
Effective Newsletter Strategy
Social Media Marketing
Launching Your Book
Pricing Your Books
Promo & Deal Sites
Rapid Release Strategy
and more!

I want to be upfront and clear with you about what this course offers...And what this course does NOT. This course is not about Facebook Ads Strategy or walkthroughs on how to run ppc ad campaigns on Bookbub or Amazon Marketing Services.

While I will touch on these as opportunities for getting the word out about your book, I am not going to give you walkthroughs on these advertising sites! Why not?

Well, to be blunt, I don't use them.

I have managed to build a successful, six-figure author career with over three-quarters of a million books sold by following the timeless strategies I discuss in this course. I don't run huge ad campaigns or spend thousands of dollars on marketing each month. There are far better teachers out there if you want to learn the specifics or have a detailed course on Facebook or AMS ads, and I don't want anyone coming into this course expecting that from me.

What you can expect in this course, however, is knowledge about the fundamentals of marketing your books that will make any other advertising strategy work better, cheaper, and faster. I will teach you how to create a strong strategy for your career that will give you an edge in this competitive business.

In this fifth week, we continue our marketing discussion by focusing on topics such as:

Knowing Your Ideal Reader
Your Reader Funnel
Author Pages to Set Up
Getting Reviews for Your Books
Marketing for Slower Writers
Creating Marketing Images
Kickstarter for Authors
Patreon
Relaunching a Series
Creating Your Publishing Strategy
and more!

Remember, there is no one-size-fits-all marketing formula. You get to pick and choose which of these strategies you want to use.

In Publish & Thrive, I'll help you figure out which strategies are essential to your path and which tools you can ignore. I want you to create a career you love to wake up to every day.

What's the point of all this if you just end up pushing yourself so hard you burnout? Or you get so stressed out, it steals the joy of writing from you forever?

What so many people miss when they talk about true, long-term success in this career is the fact that it can often be an emotionally difficult journey.

This is where the "Thrive" comes into this course, because thriving is more than just making money and building a career. It's about being happy while you're doing it!

In this module, we'll focus on:

Managing Your Time & Energy
For Love or Money?
GameBoard Strategy
Setting Goals
Taking Advice From Others
How to Handle Criticism
Managing Burnout
How to Trust Yourself
Your Indie Publishing Roadmap
Top 7 Tips for Thriving
and more!

This module is all about sustainability, and by the end of it, you'll have a clear roadmap to success that's unique to you and your dreams.

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You're only 3 steps away from transforming your career

1. Enroll and get started on your foundation

Before the course begins on August 1, you'll do some journaling to get clear on what success actually means to you, and what you're willing to sacrifice (or not) to get there. It's the foundation for everything that comes next. Enroll early to get started.

2. Do the work & show up - weekly live Q&A calls included

Move through the course material at your own pace, then bring your questions to the live Q&A each week. You'll get real-time strategy and clarity, plus a community of authors doing this alongside you. Most self-publishing courses barely give you access to the instructor. In Publish & Thrive, I'm right there with you. Can't make it live? Every session is recorded.

3. Watch your author career THRIVE

Thousands of authors have moved through Publish & Thrive, and the shift is the same every time. They go from second-guessing every decision to publishing with real confidence, building a career that actually fits their life.

What sets the ones who are thriving apart isn't more talent or more free time. It's that they stopped trying to piece it together alone and found the right foundation first.

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The only thing standing between you and a publishing career you love is the right foundation.

Most authors who struggle to get traction are not struggling because they lack talent or dedication. They're struggling because they're building on an unstable base. The wrong publishing strategy, a cover that doesn't connect, metadata that makes their books invisible, a business with no structure under it. Fix the foundation and everything else starts working.

12 MONTHLY INSTALLMENTS

$45/mo

USD

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ONE TIME PAYMENT

$499

USD

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SIX MONTHLY INSTALLMENTS

$90/mo

USD

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Publish & Thrive Course Bonuses

A Powerful, Living Index -

Mastermind Matching

Oh My Hi Websites For Authors Perks

In collaboration with one of my business friends, we have developed amazing website templates for authors that make creating your website super easy and affordable. You'll get bonus training and access to personalized customer support in building your site.

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Publish & Thrive Student Success

This course works.

This is only a drop in the bucket of the thousands of books that have been published by Publish & Thrive Students. Join over 3,000 fellow authors transforming their life inside Publish & Thrive.

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Success Stories

"This course made me believe in myself and my own capabilities again.”

“I found this course at one of the lowest points in my writing life. I was so afraid of self-publishing that I never wanted anything to do with it, until I saw Sarra talking about Publish & Thrive. She made self-publishing seem possible for me, a twenty-year-old who really had no idea what she's doing in the business world. She made me feel like an author and a girl boss! This course made me believe in myself and my own capabilities again.”

Sarah Sutton | YA Romance Author

"I was completely blown away by the amount of detail and the quality of the information"

“I was completely blown away by the amount of detail and the quality of the information in Publish & Thrive! Sarra goes above and beyond to not only help her students but the growing community of indie authors worldwide.”

J.D. Robinson | Author of Urban Fantasy

30-Day Money Back Guarantee

If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Frequently Asked Questions

Let's clear a few things up:

When does the course start and finish?

How long do I have access to the course?

What if I am unhappy with the course?

Is This Course Good For Non-Fiction Authors, too? What About Children's Books?

Is This Course Only Good for Authors in the USA?

Should I Take This Course If I'm Already A Successful Indie Author?

6-weeks from now, you'll have a real strategy behind your books.

Or you'll still be figuring it out.

Publish & Thrive has helped thousands of authors go from overwhelmed and second-guessing everything to publishing with confidence and building careers they actually love. The authors who are thriving right now are not the ones who had more talent or more time. They're the ones who stopped trying to figure it all out alone and got the right foundation under them first.